Privacy Policy

The EMS Atlas ("EMS Atlas," "we," "us," or "our") respects your privacy and is committed to handling personal information transparently and responsibly.

This Privacy Policy describes how The EMS Atlas collects, uses, discloses, stores, and protects personal information when individuals visit our website, search our directory, create professional accounts, or otherwise interact with our services.

Website: www.theemsatlas.com

Privacy Contact: contact@theemsatlas.com

Business Address: N/A

This Privacy Policy applies to:

• Visitors browsing EMS Atlas.
• Consumers searching for EMS trainers and studios.
• Trainers and studio owners registering professional accounts.
• Individuals communicating with EMS Atlas.
• Other individuals whose personal information we process in connection with the Platform.

EMS Atlas is a directory connecting consumers with independent EMS professionals.

We do not directly provide EMS training or control the independent privacy practices of listed trainers and studios.

Depending on how you interact with EMS Atlas, we may collect the following categories of information.

A. Account Information

When professionals register, we collect information such as:

• First and last name.
• Email address.
• Account identifiers.
• Authentication and account security information.
• Account creation and update dates.

Passwords are managed through our authentication system and should not be stored in publicly accessible profile records.

B. Professional Profile Information

When trainers or studios create listings, we may collect:

• Professional name.
• Business or studio name.
• Business address and location.
• City, region, postal code, and country.
• Business phone number.
• Website and social media links.
• Professional biography.
• Certifications and qualifications.
• EMS equipment or systems used.
• Services offered.
• Professional photographs and business logos.
• Training availability and service locations.

C. Website Usage Information

When visitors access the Platform, we or our service providers may collect:

• IP address.
• Browser and device information.
• Operating system.
• Pages visited.
• Referring website.
• Approximate geographic location derived from IP address.
• Website interactions.
• Technical error and security logs.
• Cookie identifiers, where used.

D. Search and Location Information

When visitors search for EMS professionals, we may process city names, addresses, postal codes, geographic coordinates, and search preferences.

If precise device location is offered, we will request the permissions required by applicable law and browser settings before accessing it.

E. Communications

If you contact EMS Atlas, we may retain your name, email address, message, and related correspondence.

F. Information From Other Sources

Where lawful, we may receive information from service providers, business representatives, or publicly available business sources to verify, maintain, or improve directory listings.

If we begin creating professional listings from third-party sources without direct registration, we will provide any additional notices required by applicable law.

EMS Atlas distinguishes between public directory information and private account information.

Public directory information may include:

• Professional name.
• Business name.
• Business address and location.
• Public business telephone number.
• Professional biography.
• Certifications.
• Services.
• Website and social media links.
• Profile photos and business logos.

This information may be displayed to website visitors and indexed by search engines.

Private account information includes:

• Login email address, unless separately designated for public display.
• Authentication credentials.
• Internal account identifiers.
• Administrative notes.
• Other information designated as private.

Private account information is not intended for public directory display or unrestricted public database access.

Professionals should avoid entering personal residential addresses, private phone numbers, sensitive health information, or other information they do not wish to make public in directory fields.

We process personal information for purposes including:

• Creating and maintaining professional accounts.
• Operating the EMS trainer and studio directory.
• Displaying approved public listings.
• Enabling consumers to search by location and service type.
• Reviewing and approving professional submissions.
• Allowing professionals to update their profiles.
• Communicating about account activity.
• Responding to questions and support requests.
• Preventing fraud, unauthorized access, and misuse.
• Maintaining website security and reliability.
• Analyzing and improving website functionality.
• Complying with applicable legal obligations.

We will not use personal information for materially incompatible purposes without providing any notice or obtaining any consent required by applicable law.

Where the European Union or United Kingdom data protection laws apply, we process personal information on one or more applicable legal bases. These may include:

• Contractual necessity: To create accounts, maintain professional listings, and deliver requested Platform services.
• Legitimate interests: To secure the Platform, prevent fraud, maintain accurate directory information, respond to inquiries, and improve operations, where those interests are not overridden by individuals' rights.
• Legal obligations: To comply with applicable laws, regulatory requirements, and lawful requests.
• Consent: Where required for optional marketing communications, nonessential cookies, precise location access, or other processing that requires consent.

Users may withdraw consent where consent is the applicable legal basis, without affecting processing that occurred lawfully before withdrawal.

We may disclose personal information to the following categories of recipients when appropriate:

A. Website Visitors

Approved professional listing information is publicly accessible as described above.

B. Service Providers

We may use third-party providers for:

• Website hosting.
• Database services.
• Authentication.
• File and image storage.
• Email delivery.
• Security monitoring.
• Website analytics.
• Technical support.
• Mapping and location services.

These providers may process information on our behalf subject to applicable contractual and legal safeguards.

C. Independent EMS Professionals

When consumers choose to visit or contact a listed professional through external links, their subsequent interactions are governed by the professional's own privacy practices.

D. Legal and Regulatory Disclosures

We may disclose information when reasonably necessary to comply with applicable law, valid legal process, or lawful regulatory requests, or to protect the rights and safety of individuals and the Platform.

E. Business Transfers

Information may be transferred as part of a merger, acquisition, restructuring, or sale of business assets, subject to applicable law and appropriate safeguards.

EMS Atlas's intended business model is to operate a professional service directory, not to sell registered users' private contact information.

Any statement that EMS Atlas does not sell or share personal information under applicable privacy laws must be verified against its actual technology providers, advertising tools, cookies, and disclosures.

If EMS Atlas engages in activities legally classified as selling or sharing personal information, we will provide the required disclosures and applicable opt-out mechanisms.

EMS Atlas may use cookies and similar technologies to:

• Maintain login sessions.
• Remember preferences.
• Support security.
• Measure website performance.
• Understand website usage.

Essential technologies may be necessary for core Platform functionality.

Where required, we will obtain consent before using nonessential analytics, advertising, or similar tracking technologies.

Users may manage applicable preferences through browser settings or any cookie controls provided on the Platform.

We use technical and organizational measures intended to protect personal information from unauthorized access, disclosure, alteration, and loss. These measures may include:

• Secure authentication.
• Access controls.
• Role-based permissions.
• Database security policies.
• Restricted administrative access.
• Encrypted network communications.
• Security monitoring and testing.

No electronic storage or transmission system can be guaranteed completely secure.

Users should protect their account credentials and promptly report suspected unauthorized activity.

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, subject to applicable legal requirements. Retention periods depend on the information involved and may include:

• Account information: While an account remains active and for a defined period after closure when necessary for security, legal compliance, or dispute resolution.
• Public listing information: While a listing remains active, subject to deletion requests and applicable retention requirements.
• Support communications: For a defined period necessary to resolve inquiries and maintain appropriate business records.
• Security and technical logs: For a limited period appropriate to security and operational requirements.
• Backup records: Until removed through established backup retention cycles, subject to applicable law.

When information is no longer required, we will delete, anonymize, or securely retain it only where legally justified.

Depending on your location and applicable law, you may have rights to:

• Request access to personal information.
• Request correction of inaccurate information.
• Request deletion of personal information.
• Obtain a copy of certain personal information.
• Object to or restrict certain processing.
• Withdraw consent where processing relies on consent.
• Opt out of certain sales, sharing, targeted advertising, or profiling.
• Appeal certain privacy request decisions where applicable.
• Lodge a complaint with an appropriate data protection authority.

These rights may be subject to lawful exceptions.

To submit a privacy request, contact: contact@theemsatlas.com

We may take reasonable steps to verify identity before processing requests involving private account information.

We will respond within the time periods required by applicable law.

California residents may have additional rights under the California Consumer Privacy Act, as amended, where that law applies to EMS Atlas.

These may include rights to know, access, correct, delete, and obtain information about personal information, as well as applicable rights to opt out of sale or sharing and limit certain uses of sensitive personal information.

We will not unlawfully discriminate against individuals for exercising applicable privacy rights.

Notice at Collection

At or before collecting personal information, EMS Atlas will provide any notice required by applicable California law. Such notice will identify the categories of information collected, purposes of collection, applicable sale or sharing disclosures, and retention information or criteria.

EMS Atlas is intended to serve users worldwide.

Personal information may be processed in the United States or other countries where our service providers operate.

Where international transfer restrictions apply, we will implement appropriate legal safeguards, such as applicable standard contractual clauses or other legally recognized transfer mechanisms.

EMS Atlas professional accounts are intended for adults aged 18 or older.

The Platform is not directed toward children under 16, and we do not knowingly solicit personal information from children under that age.

If we learn that we have collected personal information from a child in violation of applicable law, we will take appropriate steps to address the collection, including deletion where required.

Parents or guardians may contact contact@theemsatlas.com with relevant concerns.

EMS Atlas contains links to independent trainers, studios, booking platforms, social media services, and other third-party websites.

We do not control the privacy practices of those third parties.

Users should review the privacy policies of external services before providing personal information.

Professional users may request account closure or removal of their directory listing by contacting contact@theemsatlas.com or using available account management features.

Removing a public listing does not necessarily result in immediate deletion from search engine caches, third-party archives, or backup systems outside our direct control.

We will process applicable deletion requests in accordance with legal requirements and our retention obligations.

We may update this Privacy Policy to reflect changes in our practices, services, technology, or applicable law.

Updates will be published with a revised effective date.

Where required by law, we will provide additional notice or obtain consent before materially changing how personal information is processed.

For privacy questions, access requests, corrections, deletion requests, or concerns about personal information, contact:

For users in jurisdictions requiring a local privacy representative or additional contact information, the relevant details will be provided here once determined.

By using EMS Atlas, you acknowledge that this Privacy Policy explains how personal information is collected, used, and protected. Where consent is legally required, it will be requested separately.

See also our Terms and Conditions.