EMS on the Avon

About

Kerry Williams is the founder of EMS on the Avon, a private fitness and wellbeing studio in Warwickshire, England, specialising in Whole-Body Electrical Muscle Stimulation (WB-EMS), Yoga, Pilates and personalised strength training. After a long career in the wine industry, Kerry retrained approaching her 50th birthday, inspired by her own experiences of chronic back pain, joint conditions and the physical changes that come with midlife. Discovering EMS transformed her approach to strength and movement, inspiring her to establish a studio focused on helping others build strength, improve mobility and feel more confident in their bodies. Kerry is a qualified Personal EMS Trainer, Yoga Teacher, Pilates Instructor, Certified Menopause Coach, Biohacking Coach and NLP Practitioner. Working with XBody’s wireless EMS technology, she combines technical knowledge with a personalised, supportive approach to training, adapting sessions to individual abilities, needs and goals. Passionate about healthy ageing, Kerry believes that effective training should be accessible, time-efficient and sustainable. Her approach brings together modern EMS technology, traditional movement disciplines and a genuine understanding of the challenges people face when rebuilding strength and confidence. For Kerry, fitness isn’t simply about changing how a body looks. It’s about improving how it moves, feels and functions, at every stage of life.